Chinese companies has quickly moved to launch mobile applications directly in India to capture the rapidly swelling next generation of internet users—a demographic global and Indian internet companies too are chasing. Several of these Chinese apps have catapulted to the top in India across categories such as entertainment (Tik Tok, Vigo Video), news (UC News, NewsDog), shopping (Club Factory, Shein), as well as browsers and data sharing (UC Browser, Shareit).
Indian spent Higher time on Mobile internet approx 28 hours in an week. Mobile data usage has jumped to 144% YOY. In tier 2 cities and beyond, the use of apps that let consumers make short videos or edit images simply and share them is catching on fast. Many of the Chinese apps have been able to cater to this.For these Chinese companies, the attraction of a large market, several untapped use-cases for non-metro consumers, and a growing internet base are good enough to place big bets in India.
Alibaba’s UC Browser has crossed 130 million monthly active users in India, catering mainly to non-metro consumers. Its users in India constitute 30% of its 430 million monthly active users globally. Damon Xi, general manager for India and Indonesia, UCWeb, said UC Browser focuses on non-metro users and UC News on users in metro cities.For several lending startups from China, India seemed a green pasture after business dried up at home following a crackdown by Chinese authorities on pay-day lending. ET reported earlier this year how several lending startups such as WeCash and FinUp were setting up operations in India.
However, challenges abound for these Chinese companies in India, especially in traversing the gamut of languages while also dealing with a regulatory shadow over data security concerns in entering the India market. The proposals of the draft eCommerce policy and the draft data protection bill, if implemented, could also prove troublesome for these Chinese entrepreneurs chasing markets in India. Chinese app makers have had to face tougher hurdles in India. Last year, the Indian Ministry of Defence ordered the Armed Forces to uninstall 42 Chinese apps that it had classified as spyware. Among these apps were UC Browser, UC News, NewsDog, Shareit, Weibo, WeChat, and NewsDog. Smartphone Xiaomi, with which NewsDog has partnered for sharing content, asked the company to prove that its data was not being shared outside India .